Springer, Paul. <br/><br/>
Ads to icons :  how advertising succeeds in a multimedia age / 
Paul Springer. 
 - 2nd ed. 
 - London ;  Philadelphia :  Kogan Page,  2009. 
 - xviii, 343 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [325]-329) and index. 
<br/><br/>Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins. 
<br/><br/><label>ISBN: </label>9780749456474 0749456477 
<br/><br/><label>LCCN: </label>2009012338 
<br/><br/><label>Nat. Bib. No.: </label>GBA947588  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015181361  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Advertising campaigns--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5823  / .S76 2009 
<br/><br/><label>Dewey Class. No.: </label>659.113