Few can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep intouch via e-mail, in addition to informing and interacting with its on-line customers. "E-Business Essentials" aims to provide you with the knowledge necessary to make a success of your e-business activity, whether purely online or as support to your offline business. Accessible advice is given on a range of topics including: understanding the Internet; creating your Web site; making money online; customer service online; choosing the right search engine; building your e-brand. Whether you are a 'net novice or a veteran, this practical guide provides the information that helps you to capitalise on the unique characteristics of the Internet and harness its power.