Essentials of marketing research :
Malhotra, Naresh K.
Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra. - Global edition. - Boston : Pearson Education, 2015 - xxiv, 408 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
9781292060163
Marketing research.
658.83 / MNE
Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra. - Global edition. - Boston : Pearson Education, 2015 - xxiv, 408 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
9781292060163
Marketing research.
658.83 / MNE