Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. - 6th ed, Arab world edition. - Harlow, Essex : Pearson, 2013. - 936 p. : ill. ; 29 cm.
Includes bibliographical references (pages 851-888) and index.
9781408272367
Marketing research.
Marketing research--Methodology.
Marketing research--Arab countries
Management and Business Studies
658.83 / MNM
Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. - 6th ed, Arab world edition. - Harlow, Essex : Pearson, 2013. - 936 p. : ill. ; 29 cm.
Includes bibliographical references (pages 851-888) and index.
9781408272367
Marketing research.
Marketing research--Methodology.
Marketing research--Arab countries
Management and Business Studies
658.83 / MNM