Principles of services marketing /
Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 7th ed. - London ; New York : McGraw-Hill, 2014. - xviii, 495 p. : ill. ; 26 cm.
Includes bibliographical references (p. [331]-340) and index.
9780077152345
Marketing--Management.
Service industries--Marketing.
658.8 / PAP
Principles of services marketing / Adrian Palmer. - 7th ed. - London ; New York : McGraw-Hill, 2014. - xviii, 495 p. : ill. ; 26 cm.
Includes bibliographical references (p. [331]-340) and index.
9780077152345
Marketing--Management.
Service industries--Marketing.
658.8 / PAP