Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 6th international ed. - Boston : Pearson, 2014. - xxi, 682 p : ill. ; 28 cm.
Includes bibliographical references and index.
9780133382129 0133382125
Hospitality industry--Marketing--Textbooks
Tourism--Marketing--Textbooks
647.940688 / KPM
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 6th international ed. - Boston : Pearson, 2014. - xxi, 682 p : ill. ; 28 cm.
Includes bibliographical references and index.
9780133382129 0133382125
Hospitality industry--Marketing--Textbooks
Tourism--Marketing--Textbooks
647.940688 / KPM