Marketing :
Pride, William M.
Marketing : Concepts and strategies / William M. Pride, O.C. Ferrell. - Library ed. - Boston : Houghton Mifflin Co., 2006. - xxiv, 610, [99] p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
0618474455 (library ed.) 0618474463 (student text)
Marketing.
658.8 / PWM
Marketing : Concepts and strategies / William M. Pride, O.C. Ferrell. - Library ed. - Boston : Houghton Mifflin Co., 2006. - xxiv, 610, [99] p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
0618474455 (library ed.) 0618474463 (student text)
Marketing.
658.8 / PWM