Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed., global ed. - Boston : Pearson Prentice Hall, 2014. - 716 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780273786993 0273786997
Marketing.
658.8 / KPP
Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed., global ed. - Boston : Pearson Prentice Hall, 2014. - 716 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780273786993 0273786997
Marketing.
658.8 / KPP