Marketing strategy /
Walker, Orville C.
Marketing strategy / A decision-focused approach : Orville C. Walker, Jr., John W. Mullins. - 8th ed. - Boston : McGraw-Hill Irwin, 2014. - xvi, 368 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9781259010903 1259010902
Marketing--Management
658.802 / WOM
Marketing strategy / A decision-focused approach : Orville C. Walker, Jr., John W. Mullins. - 8th ed. - Boston : McGraw-Hill Irwin, 2014. - xvi, 368 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9781259010903 1259010902
Marketing--Management
658.802 / WOM