Global UX :
Quesenbery, Whitney.
Global UX : design and research in a connected world / Whitney Quesenbery and Daniel Szuc. - Waltham, MA : Morgan Kaufmann, c2012. - xix, 238 p. : ill. ; 24 cm.
Includes index.
The start of the journey -- It's a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value.
9780123785916
2011032825
Product design.
Consumers--Research.
New products--Cross-cultural studies.
Marketing--Cross-cultural studies.
TS171 / .Q38 2012
658.5752 / QWG
Global UX : design and research in a connected world / Whitney Quesenbery and Daniel Szuc. - Waltham, MA : Morgan Kaufmann, c2012. - xix, 238 p. : ill. ; 24 cm.
Includes index.
The start of the journey -- It's a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value.
9780123785916
2011032825
Product design.
Consumers--Research.
New products--Cross-cultural studies.
Marketing--Cross-cultural studies.
TS171 / .Q38 2012
658.5752 / QWG