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Principles of Contemporary Marketing /

Kurtz, David L.

Principles of Contemporary Marketing / David L. Kurtz. - 15th ed. - Chicago : Dryden Press, 2012 - xxvii, 662, 22, 18 p. : ill. ; 24 cm. - Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030099471 9780538481779

LCCN: 86013577

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K849 1987

Dewey Class. No.: 658.8 / KDP