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Wilson, Jonathan

Essentials of business research : a guide to doing your research project / Jonathan Wilson. - Los Angeles : Sage Publications, 2010. - xix, 316 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

ISBN: 1848601336 9781848601338 9781848601321 (hbk.) 1848601328 (hbk.)

LCCN: 2010484395

Subjects--Topical Terms:
Business--Research--Methodology.
Dissertations, Academic.

LC Class. No.: HD30.4 / .W55 2010

Dewey Class. No.: 650.072 / WJE