Principles and practice of marketing /
Jobber, David, 1947-
Principles and practice of marketing / David Jobber. - 6 ed - London ; New York : McGraw-Hill, 2010 - xx, 745 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077123307
Marketing.
Marketing--Case studies.--Europe
HF5415 / .J5 1995
658.8
Principles and practice of marketing / David Jobber. - 6 ed - London ; New York : McGraw-Hill, 2010 - xx, 745 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780077123307
Marketing.
Marketing--Case studies.--Europe
HF5415 / .J5 1995
658.8