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Marketing Communication

Egan, John, 1952-

Marketing Communication John Egan. - 2nd ed. - New York : Financial Times/Prentice Hall, 2007. - 467 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781844801213

Subjects--Topical Terms:
Marketing Communication

LC Class. No.: HF5415.55 / .E34 2004

Dewey Class. No.: 658.812 / J E M