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Lindström, Martin, 1970-

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold. - London ; Sterling, VA : Kogan Page, 2003. - xvi, 316 p. : ill., maps ; 24 cm.

Includes bibliographical references and index.

ISBN: 0749438673 (hardcover)

LCCN: 2002154220

Subjects--Topical Terms:
Brand name products.
Child consumers.
Advertising and children.
Marketing research.

LC Class. No.: HD69.B7 / L55 2003

Dewey Class. No.: 658.834083 / L M B