Marketing communications :
Dahlén, Micael.
Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. - Chichester, U.K. : Wiley, 2010. - xxii, 584 p. : ill ; 25 cm.
Includes bibliographical references and index.
9780470319925 (pbk.) 0470319925 (pbk.)
2009025220
Communication in marketing.
Branding (Marketing)
HF5415.123 / .D34 2010
658.802
Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. - Chichester, U.K. : Wiley, 2010. - xxii, 584 p. : ill ; 25 cm.
Includes bibliographical references and index.
9780470319925 (pbk.) 0470319925 (pbk.)
2009025220
Communication in marketing.
Branding (Marketing)
HF5415.123 / .D34 2010
658.802