Writing for visual media /
Friedmann, Anthony.
Writing for visual media / Anthony Friedmann. - 3rd ed. - Burlington, MA : Focal Press, c2010. - xxvii, 399 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Describing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Writing for mobile media -- You can get paid to do this.
9780240812359 (alk. paper) 0240812352 (alk. paper)
2009046287
Mass media--Authorship.
Visual communication.
P96.A86 / F75 2010
808.066302
Writing for visual media / Anthony Friedmann. - 3rd ed. - Burlington, MA : Focal Press, c2010. - xxvii, 399 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Describing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Writing for mobile media -- You can get paid to do this.
9780240812359 (alk. paper) 0240812352 (alk. paper)
2009046287
Mass media--Authorship.
Visual communication.
P96.A86 / F75 2010
808.066302